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CREATIVITY HAS THE ABILITY TO CHANGE HUMAN BEHAVIOR.

CULTIVATING A BRAND IS MORE THAN JUST MARKETING. IT’S A LIFESTYLE.

Building a brand isn't just a logo. It’s about purpose and people. A brand with purpose can transform the way people think, feel and act. Growing a brand requires a sound strategy born of science and intuition. It's genuine, consistent engagement with your brand advocates.

brand personality

Personality

Your logo, your product, your business model are all part of what makes up your brand. But more important is how your customers perceive you and how you make them feel through your brand voice. A voice of creative artistry that hits their passion points.

Repetition

Repetition

Consumers are constantly moving, so it's vital to position your message where they're likely to look next. By knowing human behavior you can reach consumers multiple times, across many touchpoints, over time - increasing the impact and strength of your brand.

Consistency

Consistency

Living your brand starts by understanding your brand voice, and making sure that both your internal and external audiences know it too. When it becomes part of everything you do and believe, being consistent in your messaging becomes intuitive in all your communications.

STAND UP. STAND OUT. MAKE SOME NOISE.

Whether it's a car that keeps your loved ones safe or clothing that fits who you are, great brands communicate their badge value on an emotional level. Through strategic media planning and buying, sharing that message across multiple channels makes the impact exponentially greater.
 

Motion


Sight, sound, and motion have the ability to impact an audience's emotions in a powerful way. And, the plethora of delivery methods – traditional TV, video streaming on desktop and mobile devices, on-demand viewing – provide opportunities to target the right person, at the right time.

Print


Daily newspapers, magazines, blogs, newsletters – delivered digitally or as a printed piece – are great vehicles to tell your story. Reach a wide audience with an important got-to-know-now message or target a narrow audience with a strong affinity for your brand.

Out Of Home


Attention-grabbing messages, arresting visuals, market-wide awareness, short-term promotions or long-term brand building – billboards and signage in public venues reach your target while they are out and about. Great creative and strategic placement make your message hard to miss.

Corporate ID


Brands start with logos. Your organization's corporate image defines your impact on the world around you and broadcasts your image to the public: what kind of company you are, your values, and what you stand for. It's critical that your logo says the right things about you.

people are TALKING about your brand. It’s up to you whether you talk back.

The use of digital channels in integrated campaigns creates valuable engagement opportunities. By communicating the "why" of your business as well as the "what" through personality-driven content – you can foster relationships with people who want to share your brand.

Websites / SEO


Effective sites have a clear purpose that drives the design and development process. Evolving the site keeps it relevant. Quality content, trusted links, social shares, and relevant meta descriptions – to name a few – are all a part of the search engine optimization puzzle. Knowing how to piece it together is how you remain on top.

Digital


Digital advertising has quickly become the second most utilized media behind television. Through sophisticated targeting capabilities, digital media helps you tackle the challenge of reaching your customers very efficiently. And with advanced new data analysis as well as audience insights, your marketing is more effective.

Social Media


All businesses – large or small, B2B or B2C, with a wide market or a narrow one – are talked about on social media. Harnessing social media allows you to reach the masses or engage with a few select individuals with messages that you want out there. Creating relevant dialogue that builds engagement is done through constant attention and nurturing.

The best ideas are honest – born from personal experience.

Wake your audience with strategic marketing and storytelling communications. Innovative thinking can tip the scale in decision making – creating an emotional human value that is purpose centered.

 

Build a brand through the power of a few.

GIVE THEM QUALITY. IT’S THE BEST KIND OF ADVERTISING.

 

Out There Advertising, Inc.
22 East 2nd Street
Duluth, MN 55802

 

Phone: 218-720-6002
Fax: 218-720-5828

 

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©2014 Out There Advertising, Inc.  |  218-720-6002  |  22 East 2nd Street, Duluth, MN 55802