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Firehouse Subs Advertising Case Study

Posted by Kim Keuning on Fri, 01 Oct 2010 at 10:08 a.m.

I read an interesting case study about a company that increased their advertising in a down economy. The results were incredibly positive, and I want to share the story with you. Click on the link below:

http://boss.blogs.nytimes.com/2010/09/29/case-study-follow-up-what-firehouse-subs-learned/

There are many such stories about really large companies who have come out of recessions with increased market share because they maintained or increased their advertising budget. This company, Firehouse Subs, is considered a small business. Without awareness, your customers won't remember to come visit you. And, how will new ones find you??

 

 

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